ERTE
Erté was born in Imperial St. Petersburg,
Russia, in the year 1892. His family had a long
and distinguished history as officers in the Russian
Royal Navy. His given name was Romain De Tirtoff,
but he adopted the title Erté later as
a young man in Paris, after hearing the French
pronunciation of his initials, R.T. As a young
child, he preferred solitude, quiet, and beautiful
things. He did not enjoy the rough games of his
schoolmates. Growing up, the Russian cultural
scene fed his imagination and exposed him to the
very best of everything he loved - Theater, Pageantry,
Beauty and Refinement.
In
1912, at age 19, Erté moved to Paris, where
his unique talents for design and fashion were
recognized at once by the city's most established
couturiers. Designers, such as the world famous
Paul Poiret, whose fashion house promptly hired
Erté to work for them. A few years Later,
in an amazing collaboration that lasted for over
21 years, Erté began to work for the magazine
Harper’s Bazaar, as the artist responsible
for designing the magazine covers.The high visibility
of the periodical, with its' tremendous circulation
and its' wide, cultured audience, gave Ertés
work many, many years of mainstream exposure.
Designing artwork for Harper's Bazaar magazine
not only gave Erté worldwide recognition
for his work, but it also allowed Erté
the time and forum to develop his own personal
artistic style. His style has influenced generations
of artists, and has even changed the face of modern
art & design.
The artistic style that Erté created eventually
became known as ART DECO. Throughout his long
and illustrious career, Erté designed amazing
theater sets and outrageous costumes for innumerable
operas, stage shows, and films. In fact, many
of the era's most renowned screen actors and actresses
regularly sought Erté to produce magnificent
original fashions and flamboyant costume designs
for their production.